ROBERT PATTINSON SHOT BY KARL LAGERFELD
FOR DIOR HOMME AUTUMN ADS
Published on 26 February 2016
Robert Pattinson’s successful role as the face of Dior Homme Parfum in 2013 has led to him being shot by Karl Lagerfeld for Dior’s pre-collection campaign.
“We approached Robert Pattinson for the Dior Homme autumn 2016 campaign,” said Sidney Toledano, chief executive officer of Christian Dior Couture. “He was already the face of the Dior Homme Fragrance and he was thrilled to be also the face for fashion. When we told him that Karl Lagerfeld was going to shoot the campaign, Robert was even more enthusiastic and indeed, the campaign is perfectly reflecting the spirit of Dior Homme.”
The Pattinson ads will run worldwide in print magazines including Esquire’s Big Black Book, GQ and Robb Report, as well as outdoors, in window displays and online.