Miu Miu Launches Fashion-Music-Video Remix App

Published on 22 February 2016


Miuccia Prada has launched a new Miu Miu music app, aptly named 'Miu Miusic'. The app includes 10 tracks composed by French DJ and catwalk soundtrack favourite Frédéric Sanchez, inspired by the mood of Miu Miu runway shows, and a selection of eye-popping graphics from the clothes and accessories. Users of the app will be able to remix the graphics and soundtracks with footage from runway shows, to create unique video clips -- with no two ever being the same. The short films can be saved and shared across social apps, further growing the brand’s already massive social network.

Fashion fans will be able to download the app for iOS, Android and Windows smartphones from Monday, February 22.