Matthew Williamson Launches
Buy-Now-Wear-Now Collection

Published on 10 February 2016


Matthew Williamson has launched his first buy-now-wear-now collection. This line follows last year’s announcement that he would be stepping away from the London runway. The designer closed his Mayfair flagship and reorganized his business to focus on a direct-to-consumer model. This collection is the first of six yearly drops. Each one will be named after its theme or inspiration to highlight its seasonless approach and the brand’s aim to address a global audience.

The Amazonia collection draws inspiration from the wildlife of the rain forest. Hand-painted psychedelic parrot, flower and snakeskin motifs were incorporated on silk maxi skirts, blouses and one-shoulder dresses. The slip dress has also been reintroduced, inspired by Williamson’s debut show, “Electric Angels,” in 1997. Accessories include printed silk scarves, crystal-embellished belts and sunglasses. Beachwear is another focus for the label and will be a permanent part of each collection. The current collection includes tasseled caftans, loose playsuits and swimwear in Williamson’s signature fluorescent prints.

The collection is sold on the label’s Web site, as well as on Net-a-porter. The luxury e-tailer is Williamson’s exclusive wholesale partner, following the reorganization of the business.