Lazy Oaf has collaborated with
Don't hug me i'm scared

Published on 19 January 2016


It’s pretty clear that we’re all fans of London-based Lazy Oaf over here, known for their bold and quirky designs. The brand has collaborated with artists/animators Becky Sloan and Joe Pelling, the masterminds behind Internet puppet sensation Don’t Hug Me I’m Scared, to create a collection inspired by the web series that will launch on January 22nd.

If you’re not already familiar with the Don’t Hug Me I’m Scared series, it’s basically Sesame Street on drugs for "big kids,"—known for its twisted humor and dystopian themes—meaning this collaboration a match made in heaven. We’re talking denim overall dresses covered in patches, oversized character-themed sweatshirts and T-shirts, and a plethora of bright and bold colors.