Groundbreaking fashion-video
by Ukrainian brand Drag & Drop

Published on 22 November 2016

Womenswear brand Drag & Drop, run by two sisters, Anna and Yulia Grazdhan delights in a playful sexy femininity and is based on comparing elements associated with classic luxury – such as lace, velvet and gemstones – with the relaxed silhouettes of sportswear. In their new collection, sports bras are teamed with lace bodices, oversized white coats with t-shirt dresses: it’s a combination of classic notions of girliness and the sporty style of today’s Kiev. It's about freedom and independence, the sisters suggest, the ability to move from the city's streets to a party to a lover's bedroom.

"Our video was shot in 36 hours, as the rental equipment was quite expensive, and we were working with a tight budget. I do remember one occasion being on the road at dawn rushing to get to our next shooting location at the Kyiv Sea, in a car full to the brim with clothes and filming equipment. 
After 12 hours of non-stop shooting we were all very tired, and ended up being stopped at a police check-point. And just to my luck, I had forgotten my driving license!  It was all very scary, however after a brief interrogation the policeman realised that we were on an important mission, and allowed us to carry on."
– D&D told Just Magazine.

   Drag&Drop by Michael Bochkarev

Drag&Drop by Michael Bochkarev

"A woman is dualistic by nature. Today she loves, tomorrow she hates. Our clothes say a lot about ourselves and who we are, and enable us to define our character and form our style arbitrarily. We use materials which are not of traditional taste but with a sporty, more casual fit"– D&D interview for Just Magazine Winter 2016.

   Drag&Drop by Michael Bochkarev

Drag&Drop by Michael Bochkarev

Read the full interview with Drag and Drop in Just Magazine Winter 2016 released the mid of December and check out the full D&D and Michael Bochkarev project below

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