Published on 05 March 2016

Stella McCartney taps the self-described ‘weird artist’ for the campaign, shot by Glen Luchford.

“I am so happy to announce Grimes as one of the faces of my new fragrance, POP,” said Stella McCartney via Instagram, explaining why she cast the artist.
“Grimes is a wonderful musician, director and writer. She’s the real deal, which I think is really rare to come across. She refuses to compromise on anything ethically or artistically, which sets her apart from many of her contemporaries.”