Fka Twigs, Kendall Jenner, Justin Bieber and more
stars in new Calvin Klein ads
Published on 26 January 2016
For its spring-summer 2016 campaign, Calvin Klein combined five of its lines for one series of images. The advertisements star model Kendall Jenner, British singer FKA Twigs, Danish actress Klara Kristin, British model Adwoa Aboah, Dutch model Saskia de Brauw, Australian model Abbey Lee Kershaw and more talent from the creative films. The images use the #mycalvins slogan with the call to action being “I _________ in #mycalvins”.
“This campaign is representative of how culture is evolving as we speak. We’re bringing together a diverse mix of provocateurs with a unique collective of visual artists to create content that sparks and drives cultural conversation,” says Melisa Goldie, CMO of Calvin Klein, Inc.
The shots, taken by Tyrone Lebon, have been shared via the individual star’s on Instagram.
WHAT DO YOU DO IN YOURS? Do you walk the dog, brush your teeth, dance round your house???? I arouse in #mycalvins BIG UP @calvinklein, I feel blessed to be part of the spring 2016 Calvin Klein global ad campaign following in the footsteps of MISS MOSS AND MARKY MARK. I hope you're all as aroused as I am. PHOTO by Tyrone Lebon @dobedouk @thelionsny @tessmanagement