Fka Twigs, Kendall Jenner, Justin Bieber and more
stars in new Calvin Klein ads

Published on 26 January 2016

 
 

For its spring-summer 2016 campaign, Calvin Klein combined five of its lines for one series of images. The advertisements star model Kendall Jenner, British singer FKA Twigs, Danish actress Klara Kristin, British model Adwoa Aboah, Dutch model Saskia de Brauw, Australian model Abbey Lee Kershaw and more talent from the creative films. The images use the #mycalvins slogan with the call to action being “I _________ in #mycalvins”.
“This campaign is representative of how culture is evolving as we speak. We’re bringing together a diverse mix of provocateurs with a unique collective of visual artists to create content that sparks and drives cultural conversation,” says Melisa Goldie, CMO of Calvin Klein, Inc.

The shots, taken by Tyrone Lebon, have been shared via the individual star’s on Instagram. 

i excel in #mycalvins

Фото опубликовано FKA twigs (@fkatwigs)

I make money in #mycalvins. Introducing the Spring 2016 @calvinklein global ad campaign, shot by Tyrone Lebon. What do you do in yours?

Фото опубликовано 🔥RemyBoyz🔥“1738”💯 (@fettywap1738)

I want to be with you in #mycalvins. My new Spring 2016 @calvinklein campaign... What do you do in yours?

Видео опубликовано Kendall Jenner (@kendalljenner)

I pose in #mycalvins. What do you do in yours? my Spring 2016 @calvinklein campaign

Фото опубликовано Kendall Jenner (@kendalljenner)

I am FREE. #mycalvins @calvinklein 📸 Tyrone Lebon 2016 global campaign

Фото опубликовано Abbey lee 🐬 (@abbeylee)

I flaunt in #mycalvins. Introducing the @CalvinKlein spring 2016 campaign

Фото опубликовано Justin Bieber (@justinbieber)

I am simply in #mycalvins Shot by Tyrone Lebon for @calvinklein Spring 16. @dnamodels

Фото опубликовано @saskiadebrauw

I pledge in #mycalvins. Introducing the Spring 2016 @calvinklein global ad campaign, shot by Tyrone Lebon. How do you rock yours?

Фото опубликовано joZif BADMON [💰💰] (@joeybadass)