Erykah Badu is styling a New York Fashion Week show
Published on 01 February 2016
American singer-songwriter Erykah Badu is no stranger to the fashion industry. The face of Tom Ford’s White Patchouli fragrance and Givenchy’s SS14 campaign, Badu kicked off New York Fashion Week with an hour-long set last season. This season, she’ll also be participating in NYFW but in a non-musical capacity – she’ll be working with designer Kerby Jean-Raymond to style his label Pyer Moss’ AW16 show.
According to a statement from the label, this season will continue the message: "The presentation is a meditation on the tension and mental anguish that exists when conflicting demands are placed on an individual, thereby resulting in confusion in thinking and communication. In the 1950s, anthropologist George Bateson coined the term 'Double Bind'; which he found to be a common occurrence in the childhoods of adults patients diagnosed as schizophrenic.
The black experience in America is the ultimate double bind; a place where natural born citizens live an immigrant experience in the only land they've known as home. A place where black culture is praised, commodified, and appropriated, while black people are criticised, vilified, and hunted for sport. A certain functional schizophrenia has to exist to cope with the dissonance of having a black man in the White House while a black body lies for four hours in the streets of Ferguson."
“(Kerby and I) were a match made in fashion heaven,” says Badu, “We share an eye for truth through art. Though risky at times, he stands n his truth. And the strength of that truth lies in the belief of his vision. I’m inspired by the bold statements he makes in this, sometimes, fickle industry.”