Charli XCX Is A New Face Of
Make Up Forever's Latest Campaign

Published on 05 April 2016


Electropop singer and songwriter Charli XCX has been announced as Make Up For Ever’s artistic ambassador for the new AQUA XL Eye Pencil campaign, which celebrates Charli’s future-pop sound and Make Up For Ever’s contribution to her bold, distinctive look. 
Launching in May, the Aqua XL pencil is an enhanced version of the existing Make Up For Ever Aqua Eye Pencil, which is a part of the brand’s water-resistant franchise. The pencils come in a range of 20 vibrant hues, including various shades of blue, green, purple and pastels, along with traditional colors like black and brown. The pencils come in five finishes — Matte, Diamond, Satin, Iridescent and Metallic.
“The whole spirit of Make Up For Ever is so bold and really has that attitude that I feel like is so integral to everything that I do, Charli told to WWD. “Sometimes I’ll want to put on a full face of makeup, like a bold, loud exaggerated look, and other times I’ll want to keep it really simple [and] slicked-back.”

With the full campaign set to drop on May 2nd, the brand have delivered this teaser for a taste of how the collaboration will look.