Camille Rowe stars in the official
trailer of Dior Poison Girl

Published on 01 February 2016

 

Camille Rowe stars in the official trailer introducing the newest member of the Dior fragrance family, Dior Poison Girl. Dior took over Paris nightclub Les Bains on Monday night to celebrate the launch of its new fragrance, Poison Girl. Flanking each side of the ground floor were giant projected images of the advertising film lensed by So Me – and its making-of – starring Camille Rowe.

“It was shot all at night, and I go to bed so early that it was very difficult for me to stay up. There was a lot of crazy caffeine nights,” Rowe said with a laugh, explaining that often she gets into bed at 9:30 p.m., reads for an hour and then is fast asleep.

The new floral gourmet scent, concocted by François Demachy, director of olfactive development at LVMH Moët Hennessy Louis Vuitton,  targets a younger audience than the original Poison from 1985. Poison Girl’s notes include Sicilian bitter orange, Rose of May from Grasse, Damascena rose, Venezuelan tonka bean, vanilla and Sri Lankan sandalwood. The perfume was just released in the Middle East, prior to its launch in Europe and South America in early February.

Watch behind the scenes video below

read the entire interview here.