Alexander McQueen SS16 Campaign

Published on 18 January 2016


Alexander McQueen heads to Seville, Spain, for its spring-summer 2016 campaign starring Natalie Westling. Tapping into the dual styles of the runway collection, the advertisements photographed by David Sims tell two stories. For half of the shots, the model can be seen prancing in the outdoors while the other half focuses on more moody, black and white portraits. Together, the images have a striking effect. The six-part series separates into two equally beautiful parts. Three images are overexposed, blurred and dreamy in Spanish sunlight (sigh, we’d rather be there than London right now) and the other half are bold black and white portraits. Expect to see the full campaign splashed across town before long. In the meantime, we’re booking flights to Seville and online shopping for McQueen.