Alessandro Michele Hired Street Artist For Gucci
Published on 26 February 2016
The mastermind of the graffiti was Trevor Andrew aka GucciGhost, who was hired by Michele to join the Gucci team, after seeing his witty interpretation of the double G logo. "I saw the way Trevor was using the symbol of the company and I thought it was quite genius. It's completely different than the idea of copying. It's the idea that you try to [take to] the street, through language like graffiti, the symbols of the company," Michele told to WWD.
Long fascinated with brands, Andrew has repurposed his own clothes for as long as he can remember (he caught the vintage bug as a child, thrifting with his mother). As for the emergence of his branded alter ego, in a grab-and-go costume moment one Halloween several years ago, he pulled a Gucci sheet from somewhere in his studio. (Yes, a sheet, a gift sourced in the Philippines. Asked about the authenticity of its provenance, he offered, “I mean, I guess so.”) He cut two eye-view holes in it, plopped it over his head and roamed downtown Manhattan like a party-hearty Casper, smiling at shout-outs of “GucciGhost!”